Directed by: Ron Howard | Written by: Dan Brown and David Koepp
Inferno is adapted from Dan Brown's novel Inferno written in 2013. It tells a story like that: Robert Langdon (Tom Hanks), a professor of semiotics, wakes in an Italian hospital, finding that he's been hit hard on the head and has memory loss. At the same time, he was deadly chased after by several groups of people. The female doctor Sienna Brooks (Felicity Jones) helps him escape the hospital and retrieve his memories. In this process, he finds a shocking plot hidden in the works of Dante, Michelangelo and other masters. There are extremely evil scientists who try to use viruses to turn the earth into the Inferno depicted in Dante's Divine Comedy.
Joy Pictures has conducted a 3-month marketing and publicity service on the traditional media and new media for the film Inferno. Through the accurate analysis of the characteristics of the film and the audience, the film was positioned as "the most IN brain-burning and adventurous blockbuster in 2016". Centering on this, we developed a detailed all-material release strategy, created hot topics to promote the film, closely followed the latest trends of the film, accurately conveying the brain-burning, adventurous and decoding tone to the viewers and constantly fermenting the WOM. It successfully became the kickoff of introduced blockbuster season in the end of 2016. As of December 31, 2016, the film has got a box-office revenue of 134 million Yuan.