Passengers

Directed by: Morten Tyldum | Written by: Jon Spaihts


Synopsis:


  Jim (Chris Pratt) is a working-class passenger on the Avalon Spacecraft, who wakes up from a frozen sleep due to an accident during the ship's 120-year journey to Space Colony 2. Finding that he is like to spend 89 years alone on the giant ship, Jim tries to get back to sleep, but ends up living alone in a sleeping pod with 5,000 fellow members. Jim is on the verge of suicide. So, he awakens a female passenger Aurora (Jennifer Lawrence), and the two later fall in love. But when the ship's operating system crashes, they are faced with bigger problems. Not only their lives, but also other fellow members and the flight itself are threatened.




From August 18, 2016 to February 9, 2017, the film Passengers has been fully promoted on traditional media and new media, and the intensive publicity period lasted for four months. Through the accurate analysis of the characteristics of the film and the audience, the film was positioned as "a fantasy and adventurous blockbuster in the beginning of 2017". Centering on this, Joy Pictures developed a detailed all-material release strategy, created hot marketing land events and hot topics to promote the film; the new media closely followed the latest publicity trends of the film, accurately conveying the high quality of the film and constantly fermenting the WOM. It successfully became a sci-fi film that is the most suitable for the lovers in the beginning of 2017.




Video Materials

Passengers Watching Focus Feature    Five Watching Focuses Tells You the New Era of Adventure in Space

Passengers WOM Feature  Chris and Jennifer Move the Viewers with Their Love